--- title: ITBD Blog | Jessica Jinorio description: Jessica has 8 years of experience creating strategic, data driven, marketing campaigns. She currently leads the marketing engine at IT By Design and is responsible for brand reputation, recognition, content, lead generation, and strategic alliances. --- ![](https://learn.itbd.net/hs-fs/hubfs/social-suggested-images/itbd.netwp-contentuploads202302IT-By-Design-Logo-Registered-Version-2.png?width=170&height=59&name=itbd.netwp-contentuploads202302IT-By-Design-Logo-Registered-Version-2.png) # Blogs ## Featured [![](https://learn.itbd.net/hs-fs/hubfs/ITBD%20Site%20News%20%26%20Blog%20Post%20Templates-1.png?width=313&name=ITBD%20Site%20News%20&%20Blog%20Post%20Templates-1.png)](https://learn.itbd.net/blog/not-monitor-but-lead-wfh-teams) ### [How not to monitor, but Lead WFH Teams](https://learn.itbd.net/blog/not-monitor-but-lead-wfh-teams) #### May 13, 2020 The ongoing Coronavirus crisis has impacted world economies, businesses, and people alike. Amid all the challenges and changes that organizations are adapting to, one thing that comes to the forefront is the way organizations have to align their business strategy with their people strategy. Change is never easy, and... [![](https://learn.itbd.net/hs-fs/hubfs/5_7_2020%20News%20Posts%20(10).png?width=313&name=5_7_2020%20News%20Posts%20(10).png)](https://learn.itbd.net/blog/7-key-takeaways) ### [7 Key Takeaways: Turning Setbacks into Comebacks](https://learn.itbd.net/blog/7-key-takeaways) #### May 7, 2020 One of my passions is connecting with leadership coaches who focus on positivity and the challenge of learning from every situation. We were thrilled when one of my favorite motivational speakers, **Shiv Khera**, agreed to join us for an exclusive webinar on how to Turn Setbacks into Comebacks.   [![](https://learn.itbd.net/hs-fs/hubfs/Blue%20-%20ITBD%20Site%20News%20%26%20Blog%20Post%20Templates.png?width=313&name=Blue%20-%20ITBD%20Site%20News%20&%20Blog%20Post%20Templates.png)](https://learn.itbd.net/blog/itbd-launches-rebuildit-program) ### [IT By Design Launches ReBuild IT Give-Back Program](https://learn.itbd.net/blog/itbd-launches-rebuildit-program) #### May 6, 2020 #### *Program offers immediate access to MSP-trained engineering talent, gives back more than $200k to struggling MSPs* ## Jessica Jinorio ![Jessica Jinorio](https://learn.itbd.net/hubfs/Jessica%20Professional%20Photo.jpg) Jessica has 8 years of experience creating strategic, data driven, marketing campaigns. She currently leads the marketing engine at IT By Design and is responsible for brand reputation, recognition, content, lead generation, and strategic alliances. ### Recent Posts [![The Power of Your Peers](https://learn.itbd.net/hs-fs/hubfs/The%20Power%20of%20Your%20Peers%20(1).png?width=486&name=The%20Power%20of%20Your%20Peers%20(1).png)](https://learn.itbd.net/blog/march) ### [The Power of Your Peers](https://learn.itbd.net/blog/march) #### March 27, 2019 As MSP owners we spend our time focusing on new partners and clients as a means for growing and developing our organization. Often times, we look past the importance of one of the most valuable... [![4 Steps to Build an Employee Engagement Plan](https://learn.itbd.net/hs-fs/hubfs/4%20steps%20to%20build%20an%20employee%20engagement%20plan-1.png?width=486&name=4%20steps%20to%20build%20an%20employee%20engagement%20plan-1.png)](https://learn.itbd.net/blog/4-steps-to-build-an-employee-engagement-plan) ### [4 Steps to Build an Employee Engagement Plan](https://learn.itbd.net/blog/4-steps-to-build-an-employee-engagement-plan) #### September 19, 2018 As an MSP in today's candidate driven market, it is more important than ever to create a corporate culture that invests in the members of your team. We all understand that a positive workplace... [![5 Tips for Cultivating Culture](https://learn.itbd.net/hs-fs/hubfs/encourage-employee-engagement.png?width=486&name=encourage-employee-engagement.png)](https://learn.itbd.net/blog/5-tips-for-cultivating-culture) ### [5 Tips for Cultivating Culture](https://learn.itbd.net/blog/5-tips-for-cultivating-culture) #### August 15, 2018  A recent study showed 69% of people listed company culture as the main reason for leaving their current employer. While salary increases are also a major factor, budgetary constraints may not always... [![Writing S.M.A.R.T. Performance Objectives](https://learn.itbd.net/hs-fs/hubfs/Writing%20S.M.A.R.T.%20Performance%20Objectives.png?width=486&name=Writing%20S.M.A.R.T.%20Performance%20Objectives.png)](https://learn.itbd.net/blog/writing-smart-performance-objectives) ### [Writing S.M.A.R.T. Performance Objectives](https://learn.itbd.net/blog/writing-smart-performance-objectives) #### July 18, 2018 As a leader in your organization, it is your responsibility to engage your team and keep them motivated. While leading by example is important to all business owners, it's also important to put... [![5 Tips for Sourcing Great MSP Candidates](https://learn.itbd.net/hs-fs/hubfs/Engineers%20for%20Hire%20.png?width=486&name=Engineers%20for%20Hire%20.png)](https://learn.itbd.net/blog/5-tips-for-sourcing-great-msp-candidate) ### [5 Tips for Sourcing Great MSP Candidates](https://learn.itbd.net/blog/5-tips-for-sourcing-great-msp-candidate) #### June 13, 2018  All business owners understand the challenge of finding the right talent for their team. It's an even bigger challenge in the Managed Service Provider (MSP) space as we currently have a negative... [All posts](https://learn.itbd.net/blog/all) ![](https://learn.itbd.net/hs-fs/hubfs/social-suggested-images/itbd.netwp-contentuploads202302IT-By-Design-Logo-Registered-Version-2.png?width=170&height=59&name=itbd.netwp-contentuploads202302IT-By-Design-Logo-Registered-Version-2.png) IT By Design is a registered trademark. ©2025 | All Rights Reserved ![](https://px.ads.linkedin.com/collect/?pid=2111162&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=3128217&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=2111162&fmt=gif)